Eva Ng Design

Overview:

Kensington Market is one of the landmarks in Toronto serving the local community, local goods, and services. I received a business assignment to create an e-commerce platform for this old legendary market place.

Client:

Kensington Market

Business Requirement:

Create a compelling business case for e-commerce Kensington Market.

User Problem:

Regular Kensington Market visitors find no problems with the market itself, but merchandisers are using outdated tools to sell their products or services.

Technical Constraint:

Undefined

Project Timeframe: 

2 Weeks

Interesting Note:

Interviewed users of both visitors and merchandisers don't want an online Kensington.

How do we bring Kensington online?

Condensed Case Study

The rising demand:

Can Kensington Market stands within time?

Interesting Trait Finding: No one wants a Kensington E-commerce

Users would not shop on Kensington Market’s e-commerce site if there is one because they only like to buy from Amazon, eBay, Forever 21 or H&M as these companies give them the best services and online security checkout.

Challenge: No One Thinks It's Possible

Through research, we learned Kensington is a rich cultural community rooted with different classes of stores and people, including high-end shops, unique boutiques, local food, and restaurants. It is not a flea-market some might misunderstand. The challenge is how can we make changes to it while, based on research, users — Kensington visitors and Kensington store owners — don’t want changes.

Solution: Offer Merchandisers The Right E-commerce Tool

Instead of changing it, we will enhance it by providing an e-commerce platform, so it stands within the time eclipse.

The Users and Their Shopping Habits:

Further research was conducted to understand our users more in-depth on how they think about Kensington Market and what do they like and dislike about e-commerce sites:

Research method used: Survey, in-person interview, guerrilla interview on site with real users, on-site observation, competitor analysis and domain research.

How To Bring Them Together? Kensington Vibe with Common UI Patterns

Wireframe Prototype

Wireframe Prototype with InVision: Kensington E-commerce Wireframe

* Full case study includes a few more details on site map, user flow, usability testing result and etc.