Overview:



Kensington Market is an old legendary market place and we need to polish its e-commerce site.



Client:

Kensington Market


Business Requirement:

Bring the life of Kensington online


Interesting Note:

During validation, tested users think this is a market e-commerce site where they can buy goods and check out events from the wireframe prototype that was presented, which align exactly to the project goal.


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Condensed Case Study


Before polishing up, I tested the wireframe to validate usability and user feedbacks.


Setting up test questions

Using Affinity Diagram to sort out testing answers and make sense of them:


Sorting out users' feedback Making sense of users' feedback

Visual Design:


Kensington is Kensington’s main visual message: Diversity


Brand Personality:


Kensington's Brand Feel

Style Tile and Design System:


Kensington's Style Tile and Design System


* Full case study includes full validation process and re-doing the blogging page due to un-usable result from usability testing.


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Highlight:


  • Validation

  • Brand Personality

  • Visual Tile

  • Design System



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