Eva Ng Design

Overview:

The Afrikan Experience, as the client, is self-funded by an entrepreneur, Nancy Banyong. She noticed a gap in the types of African books available in Canada. She strives to publicize Africa’s rich literary resources and increase the number of African books available to multicultural readers and African immigrants in North America.

Condition:

Client project

Team managing experience:

I set up the condition and criteria in our Team Contract for the team to follow and collaborate on. I peer-reviewed their collaborative means and attitudes and then coached them on their collaboration and the honoring of Team Contrast throughout the project. I also audited all the work, offered constructive feedback in private or group settings accordingly, and made design decisions to bring learning, complexity, and ambiguity into an innovative business proof of concept with an action plan, roadmap, and leading methodologies.

Condensed Case Study

Currently, Nancy runs The Afrikan Experience while working full-time at her primary job. She has established a website where African books are publicized and categorized, but you have to go through Amazon to purchase. Additionally, she acts as a middle-person, almost like a literary agent, between Canadian publishers and African authors. This reliance gives her little control over the legal and publishing processes.

The Problem Statement

Big ambition with low system thinking as the backbone and rely on un-tied third party providers to complete its vertical model, which lead to low control over legal and publishing terms.

We helped to solidify her company's Mission, Value, Vision, Brand Promise, and Strategic Focus:

We examined its existing business model, innovation and change capabilities, challenges, market forces, industry forces, key trends, macroeconomic forces, and involved stakeholders to form 3 potential business models:

Upon client feedback and setting up design & success criteria for the project, we finalized our recommended business model for Nancy as:

With the new recommended business model, we created:

We then suggested using customers and partnership-driven iterative process to evaluate every step forward as The Afrikan Experience's best possible Action Plan and carefully planning Roadmap and hiring capabilities to grow the company based on learned data:

We finally suggested leading changes from where the company is currently at with the 7 Grandfather Teachings, Change Narrative, and the Change Platform methodology to bring it to grow from infancy:

Thank you.

* Full case study includes all the details of the project.